To have an effect on someone6/18/2023 ![]() It can also play a role in how we judge things such as products and brands. The halo effect is not solely limited to the way we look at other people. ![]() ![]() Eventually, once you gain more information about the person, you will be able to choose which original impression was closest to how you have now come to see them. For example, if you are aware of the halo effect, you can mitigate the effect of the bias by trying to create two possible impressions of people when you first meet them. To minimize the influence of the bias, one can look to various cognitive debiasing techniques such as slowing down one’s reasoning process. While the halo effect may seem like an abstract concept that is hard to actively notice, there are many ways we can attempt to avoid the bias. 2 This suggests that perceptions of attractiveness may influence a number of other traits, which provides evidence of the halo effect’s occurrence. Research has revealed that attractiveness may affect perceptions tied to life success and personality. Physical attributes such as weight, hair, and eye color contribute to perceptions of attractiveness. While there are a number of factors that can influence the halo effect, a person’s attractiveness is among the most common characteristics to produce cognitive bias. Because of their apparent halo-like qualities, we may be subject to overestimating the worth of people or things. In terms of the cognitive bias, the halo represents the positive light that we place upon people or things because of certain external characteristics. The term "halo" alludes to the religious concept of a glowing circle crowning the heads of saints and bathing their faces in a heavenly light. Indeed, the fact that we sometimes judge another person’s personality based on that person’s physical attractiveness is quite surprising. When we form impressions of others, we do not rely solely on objective information instead, we actively construct an image that fits in with what we already know. The halo effect occurs because human social perception is a constructive process.
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